Page 34 - 2021 Sustainability Report
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SAFE OPERATIONS
Why I Want YOU to Work Safely
Company Expands Popular Safety
Southwest Division President Kirk Light and his
children Initiative to Encourage Greater Family
Involvement
Martin Marietta adapted one of its most popular safety
initiatives in 2021, taking the values of the Guardian Angel
culture beyond company walls and into employee homes.
Officially launched in spring 2021, the Why I Want YOU
to Work Safely campaign is an extension of 2020’s Why I
Work Safely effort. The key difference, however, is that
while 2020’s campaign urged Martin Marietta employees
to share their personal reasons for safe work, the 2021
initiative relied upon the participation of team members’
families.
Martin Marietta spouses, partners, children and others
were asked to write a letter to their loved one, describing
the reasons why the employee is needed at home.
“Dad,” starts the letter written by Tripp and Tucker Jolly,
the young sons of Pomona Quarry (North Carolina) Safety
Champion Russell Jolly. “We want you to come home
because … We love you. You keep us safe. You crank our
four-wheelers for us. You pay for us to go to Tennessee.
We love when you play with us. …”
Submissions to the campaign were then published on
Martin Marietta’s digital signage network as well as in the
company magazine, The Conveyor. Shortly before the
holiday season began in November, the Jolly boys’ example
became part of a mailer to advertise the campaign that
was distributed to every employee home.
32 2021 SUSTAINABILITY REPORT
