Page 50 - 2019 Sustainability Report

BY THE PEOPLE,

FOR THE PEOPLE

DIGITAL SIGNS LOCALIZE CULTURE ACROSS COMPANY

Four hundred thirteen. That’s how many digital signs are Tom Zais, regional vice president-general manager in the
currently across Martin Marietta, with more to come. They Cement and Southwest Ready Mix Division, was among
first appeared in the Southwest before spreading to the the earliest to champion use of digital signs. The idea first
Rocky Mountains. In 2019, installations swept across the came to his attention several years ago while he was
enterprise, bringing digital signage to our corporate office having a company vehicle serviced.
in Raleigh, the Mid-Atlantic and the Mideast. By spring
2020, they’ll be companywide.
The initiative, a cross-functional effort led by the World “The notion that we could apply this
Class Task Force People Team, aims to improve employee technology to enhance our communication
communication and engagement across the enterprise. The of safety practices, company news and
signage not only provides a new channel to complement benefits information was immediately
existing communications platforms, but features clear.”
meaningful, localized content created and managed
entirely in-house. The idea is a direct response to feedback “While waiting in the car dealership, I noticed a TV screen
expressed by our team members. spooling promotional, informational and educational
material related to several brands and emerging
technologies,” Zais said. “The notion that we could apply
“What’s really exciting is that this program this technology to enhance our communication of safety
gives us a greater ability to recognize the practices, company news and benefits information was
individual people and teams who make immediately clear.”
Martin Marietta successful. Ultimately, Though it took some time, the signs appeared across the
these signs will help us all learn so much Cement and Southwest Ready Mix Division in 2012. Soon
more from each other.”
after, they spread to the Southwest Division’s aggregates
sites and the West Division’s ready mix plants.
“We conducted a survey in 2018 and listened to employees “One of our main objectives has always been to
at various operations. One of the things we found was that communicate with employees in the field who don’t
we need to improve the way we communicate with our have a company email address and who don’t spend
employees,” said Tom Draur, senior environmental engineer much time in an office setting,” said an employee in the
in the Central Division and member of the People Team. Southwest and Cement and Southwest Ready Mix divisions.
“This initiative is a strong step forward on that path. What’s “Luckily, we’ve found these signs are equally effective for
really exciting is that this program gives us a greater ability teams in offices, shops and other diverse locations.”
to recognize the individual people and teams who make
Martin Marietta successful. Ultimately, these signs will help Today, signage is also in place at our corporate office
us all learn so much more from each other.” in Raleigh, and across our Mid-Atlantic, West and
Central divisions as well as our Magnesia Specialties
And that they have. The signs are a key tool in telling operations. Our Southeast Division and sites
the story of Martin Marietta to the people of Martin in Indiana and Ohio are soon to follow.
Marietta — within individual operations, between districts
and divisions, and across the enterprise. Content ranges “Digital signage gives us more opportunities to
from best practices and staff recognitions to safety, improve employee morale, continue our focus on
health and wellness tips, as well as goal progress and consistent safety messaging, create a stronger sense of
operational performance. community, and celebrate our people, their milestones
and accomplishments,” said Draur. “It helps strengthen
our company’s brand and improve retention so that
our excellent employees stay within the Martin
Marietta family.”

50 / MARTIN MARIETTA / SUSTAINABILITY REPORT / 2019